Post by account_disabled on Dec 24, 2023 3:43:39 GMT
The first successful Google Search & Display Summit is successfully behind us! Now is the time to recapitulate, implement the news and, for those who did not participate, briefly summarize what actually happened and was discussed. I can already promise you that there are really a lot of interesting things! What was it about? In short, it was a presentation of " news and specific procedures in the field of creation, optimization and evaluation of online campaigns" in Google AdWords. And because a lot of detail went into it, PPC specialists or PPC managers who work with AdWords day in and day out were invited. image Ceremonial opening of the entire Summit by Irena Kotíková What was the program like? The program consisted of two lectures and one discussion. These parts of it were interspersed with two interesting workshops, largely optional .
For both workshops B2B Email List there was a choice of the following topics, with everyone being able to choose which one to attend in the morning and which one in the morning: Evaluating and increasing the effectiveness of campaigns (new Google Analytics, setting and evaluating campaign goals, creating appropriate reports, working with Search Funnels) under the leadership of Jan Zdarsa, who has been working at Google as an Account Strategist since this year. Display and video - branding and performance (remarketing, powerful display, video advertising, tools for effective GDN) under the leadership of Petra Brodilova, who has been working as an Account Strategist at Google since 2010. The best of search (quality score, AdWords experiments, Ad magic, automatic rules) under the leadership of Jan Bednář, who has been working at Google as an Associate Account Strategist since this year. Trends and the future of the Internet After the usual initial registration of all participants and a light morning snack :-), Jiří Lenk gave the opening speech .
It was about Internet trends that await us in the coming months. Although he only spoke for 20 minutes, he managed to tell us a lot of interesting things. For example, did you know that in 2003 all the data on the Internet was equal to 5 exabytes, while now this volume will increase in a few days? The cause of this is, as Jiří Lenk called it, the " explosion of rich content " - i.e. rich media , especially videos. Another point of interest is connected with this: 48 hours of video are uploaded to YouTube every minute , and this number increases every year. No wonder the data is growing at such a rate! According to Jiří Lenk, more and more people prefer Internet searches in addition to personal recommendations when shopping . In addition, in this regard, mobile internet will become more and more important - by 2015 (according to some, already 2014), access to the internet from mobile devices should prevail over access from classic computers. The last pearl we learned was that the contribution of the Internet to the Czech Republic is 3.6% of GDP and is still growing.
For both workshops B2B Email List there was a choice of the following topics, with everyone being able to choose which one to attend in the morning and which one in the morning: Evaluating and increasing the effectiveness of campaigns (new Google Analytics, setting and evaluating campaign goals, creating appropriate reports, working with Search Funnels) under the leadership of Jan Zdarsa, who has been working at Google as an Account Strategist since this year. Display and video - branding and performance (remarketing, powerful display, video advertising, tools for effective GDN) under the leadership of Petra Brodilova, who has been working as an Account Strategist at Google since 2010. The best of search (quality score, AdWords experiments, Ad magic, automatic rules) under the leadership of Jan Bednář, who has been working at Google as an Associate Account Strategist since this year. Trends and the future of the Internet After the usual initial registration of all participants and a light morning snack :-), Jiří Lenk gave the opening speech .
It was about Internet trends that await us in the coming months. Although he only spoke for 20 minutes, he managed to tell us a lot of interesting things. For example, did you know that in 2003 all the data on the Internet was equal to 5 exabytes, while now this volume will increase in a few days? The cause of this is, as Jiří Lenk called it, the " explosion of rich content " - i.e. rich media , especially videos. Another point of interest is connected with this: 48 hours of video are uploaded to YouTube every minute , and this number increases every year. No wonder the data is growing at such a rate! According to Jiří Lenk, more and more people prefer Internet searches in addition to personal recommendations when shopping . In addition, in this regard, mobile internet will become more and more important - by 2015 (according to some, already 2014), access to the internet from mobile devices should prevail over access from classic computers. The last pearl we learned was that the contribution of the Internet to the Czech Republic is 3.6% of GDP and is still growing.